WOP Works on Paper is a contemporary art gallery based in Vienna, focusing on drawings, collages, and prints. The gallery provides an exhibition space for young and emerging artists who understand drawings in a broader sense and want to explore the possibilities of the medium. Besides merging artists the gallery exhibits the works of established contemporary artists and classical modernists. Both name and logo should stand out from the competitors who reduce their identity to minimalist SansSerif fonts and lots of white space. The WOP Logo on the contrary plays with the flatness of the medium paper and the three-dimensionality of the gallery. The flexible use of the letters as a pattern and as animated gifs is highlighted by its bright colours.